I help families navigate the transition to assisted living, board & care, or memory care—with compassion, professionalism, and over 25 years of experience in aging and end-of-life care.
Bruce Bednar, MAG, CPRS
Certified Placement & Referral Specialist
Free, Local, and Trusted Support in Santa Clarita and surrounding areas.
Why Families and Professionals Trust Us
Local Insight
We tour every facility ourselves, so you see only vetted options.
Gerontologist-Led Advice
Clinical training means recommendations that fit each stage of aging.
No-cost promise
We never charge families for placement services.
Hands-On Guidance
From the first call to move-in day, we stay by your side.
Certified Rating
As a member of the National Placement & Referral Alliance (NPRA), Bruce Bednar upholds the highest standards of ethics, accountability, and professionalism in the senior placement industry.
The NPRA advocates for transparency, consumer protection, and best practices—ensuring families receive guidance from reputable, qualified professionals. Bruce’s affiliation reflects his commitment to doing more than just helping you find a care home—it means doing it the right way, with integrity, compassion, and expert oversight.
“NPRA membership is a promise that your loved one’s well-being comes first.”
What is a CPRS Agent?
CPRA agents have achieved the reputable Certified Placement and Referral Specialist (CPRS) designation. They are experienced, knowledgeable partners the public can trust with proven credibility. They are dedicated specialists who have undergone accredited testing and exceeded the established level of professional competence required within the senior placement industry. CPRS-certified agents can handle a wide variety of placement situations and help their senior clients get peace of mind when making informed decisions about where they will call home next.
Our Simple 5-Step Process
We meet with you to understand your needs
Match you with top local care homes
Personally tour facilities with you (in person or virtual)
Guide you through paperwork and transition
Provide post-placement support & follow-ups
Care Options We Help You Access
Why Work with a Gerontologist in Senior Placement?
Navigating senior care options is a complex, emotional journey—and one that calls for more than just logistical support. That’s where a gerontologist makes a meaningful difference.
Bruce Bednar, MAG, CPRS, brings decades of specialized experience in aging, hospice care, and family advocacy to every placement decision. His background as a gerontologist ensures families receive insight, empathy, and a truly well-rounded approach to care planning.
When you contact Personal Touch Placement Services, you’re getting guidance that’s truly on your side. Many assisted living and board-and-care communities have marketing reps whose job is to fill their own beds. I work differently — I don’t represent any one community. No Fee Promise means families never pay for my help, and my only focus is finding the right fit for your loved one.
As a Gerontologist and Certified Placement and Referral Specialist (CPRS) with over 25 years of experience in hospice and senior care, I combine professional knowledge with a compassionate, hands-on approach. I’ve personally visited, toured, rated and built relationships with hundreds of licensed homes throughout the region, giving you trusted guidance every step of the way.
Click on the items below for more information.
Expertise in Aging
A deep understanding of the physical, cognitive, emotional, and social changes that come with aging.
Holistic Assessments
A deep understanding of the physical, cognitive, emotional, and social changes that come with aging.
Care Management
Insightful coordination with providers, families, and care communities to ensure continuity and clarity.
Advocacy & Support
A trusted ally who helps families navigate difficult decisions with empathy and professionalism.
Access to Resources
Direct connections to care partners, benefits programs, and support services that fit your unique situation.
Long-Term and End-of-Life Planning
Guidance that accounts for not just today’s needs, but tomorrow’s possibilities.
Emotional & Psychological Insight
Sensitivity to the mental and emotional health of both the senior and the family.
A Whole-Person Approach to Care Decisions
By including a gerontologist in the senior placement journey, families benefit from the care of a seasoned professional who considers every aspect of well-being—not just logistics. From managing a loved one’s daily needs to supporting families through end-of-life transitions, Bruce ensures that every recommendation is compassionate, informed, and centered around dignity.
A Personal Touch
We Search and Find the Best Available Home and Communities For You
We take the stress out of the search by personally vetting local care homes and senior communities based on your unique needs. From safety and comfort to specialized care, we find the best available options—so you and your family can make confident, informed decisions.
I reached out to Bruce Bednar to assist placing my 91 year old cousin into a Board and Care facility. Bruce was easy to work with and very knowledgeable. He recommended benefits that my cousin, a veteran, was eligible for. I highly recommend Bruce and Personal Touch Placement Service.
From our FAQ's
Informative Articles
The Hidden Costs of Waiting: Why Early Senior Care Planning Matters
Behind the Scenes of Senior Placement: What Most Families Don’t Know
