Guiding Families with Compassion, Experience, and Personal Touch
At Personal Touch Placement Services, we understand that choosing the right senior care home isn’t just a decision—it’s a deeply personal journey. That’s why our mission is to guide families with empathy, clarity, and hands-on support every step of the way.
Founded by Bruce Bednar, MAG, CPRS, a seasoned gerontologist with over 25 years of experience in the hospice industry, our service was born out of a heartfelt desire to help people navigate one of life’s most sensitive transitions with dignity and peace of mind.
My Story
I started Personal Touch Placement Services based on my 25-plus years of experience in the hospice industry working with patients, families, and loved ones during this very challenging time.
Change is at the heart of our life experience; as we age, our needs naturally change. Healthcare has changed as well, and without assistance in navigating these changes, it’s possible to feel like we are just a diagnosis, and no longer a person.
During my hospice years, I observed how postponing major decisions until the last minute often deprived people of more optimal outcomes in the unfamiliar realm of hospice care.
I found that sitting down, and taking time to clearly discuss options and benefits—without any pressure—helped to overcome many of the fears and misconceptions people would experience otherwise.
My mission is to walk through the process of placement with each person, individually, taking into account the unique characteristics and needs of the individual and their family to ensure that they get the Personal Touch they deserve, knowing that Hands-On Service Is The Key to any life change we have.
— Bruce Bednar, MAG, CPRS
Owner/Gerontologist/Certified Placement & Referral Specialist
Our Belief
Aging is not just a medical condition—it’s a human experience. And every person deserves to feel seen, heard, and cared for during this stage of life.
Whether you’re planning ahead or facing an urgent need, we’re here to help you find peace of mind, clarity, and the best available care options for your loved one.
- Truly Personalized Guidance: Every recommendation we make is based on the unique medical, emotional, spiritual, and social needs of the individual.
- Local Expertise: We’re deeply familiar with the best board and care homes, respite and memory care options in the Santa Clarita area and beyond.
- No-Cost to Families: Our placement services are always free to the family. We’re compensated by the care providers—not by the hour.
- No Pressure, Ever: We take the time to sit down with you, explain everything clearly, and support your timeline—not anyone else’s.
- Hands-On Support: From the initial conversation to the final move-in, Bruce personally walks each family through the journey with compassion and professionalism.
Let us help you find not just a place—but the right place.
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